DIGITAL
SOCIAL
DIGITAL SOCIAL
Brawny | Stay Giant
Since 1974, the Brawny® brand has been an American icon of strength and durability. It is the original, big, tough towel. Made to be gentle. But engineered to handle the tough messes life can dish out. Giving you the confidence to accept all challenges. Allowing you to meet the worst moments with your best self. Stay strong. Stay resilient. STAY GIANT®.
The journey of Bradford & Bryan Manning
,who were diagnosed with a vision-impairing disease at a young age. Their heightened attention to detail, born from their condition, fuels the craftsmanship of their clothing line. Their narrative showcases how challenges can transform into strengths, embodying the 'STAY GIANT' ethos – to face each moment with your best self. Donate here.
In the teacher's shoes.
This short film captures the role reversal of a student and teacher, immersing the student in a teacher's daily challenges. Set on Teacher Appreciation Day, it's a tribute to educators' resilience, aligning with the 'Stay Giant' theme by celebrating the strength and adaptability of teachers.
Role: Creative team/ Art director - Agency: Cutwater San Francisco - Brawny Paper Towels.
PR
SOCIAL
DIGITAL
PR SOCIAL DIGITAL
Smitten Ice Cream | Valentine’s day
In partnership with Smitten Ice Cream in San Francisco, we launched a Valentine's Day treat, 'Couple Up'. Inviting diverse local couples for a photoshoot, we celebrated San Francisco's spirit. The campaign featured a unique Instagram story, encouraging users to 'find their other half', and targeted ads across the city. Couples flocked to our store and got smitten.
Role: Creative team/ Art director - Agency: Cutwater San Francisco - Smitten Ice Cream
INTEGRATED
INTEGRATED
Tejano | La Conquista
Tejano Jeans is a multi-brand clothing store, launching its summer and winter campaign themed 'Conquistadores'. We believe in embracing individuality for every occasion. Our behavior varies, whether we're attending college, in a job interview, enjoying a barbecue with friends, or trying to win someone's heart. As goal-driven individuals, we need to be equipped for every ambition. Tejano Jeans aims to be your wardrobe solution, helping you conquer each goal. Through this campaign, we highlight the variety and diversity of clothing that our brand offers.
Role: Creative team/ Art director - Agency: Mate Argentina - Tejano Jeans
Fiat | Cerca
Fiat Cordoba: Closer to You!
We've moved from the bustling, inconvenient area to a new, easily accessible location in the city. Celebrating our move, our latest ad highlights the joy and convenience of having things close to you like your control remote.
Role: Creative team/ Art director - Agency: Mate Argentina - Fiat Argentina