O2 England Rugby
World Cup | Wear La Rose

Fans are more than spectators, they inspire and uplift the players.
During a tough time for England’s rugby team in 2023, their support was crucial.
For the Rugby World Cup in Paris, "Wear Le Rose" made the iconic phrase, "Hang it in the Louvre," literal.
We called on fans to be immortalized in a Renaissance-style art piece, and we hung it in the Louvre.

Role: Creative team / Art Director - Agency: VCCP - O2 England Rugby - Girl & Bear - Bernadette -
Jungle Studio- Stanley's - Sliced Studio - Artist: Vincent McIndoe