DIGITAL
INTERACTIVE
SOCIAL
DIGITAL INTERACTIVE SOCIAL
Russell Stover | Bunny Hunt
In response to the cancellation of the traditional Bunny Hunt due to COVID-19, Russell Stover pivoted to a digital Easter celebration, gamifying the experience on Instagram. We created a bunny hunt game in-house. We creatively hid digital Easter bunnies in various posts created by our influencers. We then invited our followers to engage in a virtual hunt - Russell Stover ‘The Great Bunny Hunt’ Participants scored points for each bunny found, with the popular golden bunny offering a special bonus. This innovative approach kept the traditional American Easter spirit alive, highlighted our products and also broadened community participation during those challenging times.
Russell Stover | Halloween
During the COVID-19 pandemic, we faced the unique challenge of capturing the essence of another American holiday: Halloween. Adhering to safety guidelines, we established an in-house studio, crafting a bespoke miniature series that encapsulated the spooky spirit of the season while championing delicious flavoured seasonal candy.
Role: Creative team / Art Director Creative Agency: Cutwater San Francisco - Russell Stover - Lidnt USA - ++