DIGITAL
INTERACTIVE
SOCIAL
OOH
DIGITAL INTERACTIVE SOCIAL OOH
Cadbury Wispa Gold | Heist
To celebrate the launch of a new limited-edition Wispa Gold flavor, we locked it in vaults.
We created an audio safe-cracking game, challenging fans to a Wispa heist.
By cracking the code by ear, winners unlock the chance to claim the new Wispa Gold.
Role: Creative team / Art Director Agency: VCCP - Cadbury UK - Bernadette - Girl&Bear